Innocent

The brand innocent has a particular tone of communication. In accordance with its name, the editorial line of Innocent is rather funny, using simple words, short and dynamic sentences, childish finally. 

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Down the subway, over the social networks, the brand conveys a smiling humor through pictures and images of fruits and vegetables, cute animals, jokes. Pranks to do at work with your colleagues to spend a funnier day, baby animals to make you smile, fruits and vegetables with amusing shapes...

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All is about childish humor, get you smile and make you having a nice experience with the brand, sometimes taking you back to your childhood or seeking your childish side. 

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Throughout my website, you will see that their communication and social network strategy is way more complexe and precise in the same time, and completely calculated.

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