Innocent

Let's explore the website. Obviously, looks like an usual company website, with products on homepage. 

But if we look a little closer, we can find this funny tone back and notice amusing names of sections in the menubar. 

For "Things we make" understand "our products" because actually when you click on it, you find a page with all the types of juices. This is probably the only page about their goods, and you can't even buy some products on the website. 

And this is where it is kind of interesting, throughout your visit on the website you can notice that you are not dealing with a basic website. 

Extra contents, blog, story telling... You can be lost in all the contents as you can spend an entire hour exploring them. 

I am going to make you save some time ! 

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Two pages you have to visit - because I think they are the reason why people should visit this website at least for once - are in the following sections : "bored?" and "compliment generator". 

Click on bored ! You probably already know what kind of contents you are going to find if you click on it... Extra contents that's right ! You can click on every image to discover different kind of contents which, for most, are related to the brand and are thus making you become familiar a little more with the brand. Or some which are just worth to see or read.

And here is one of the differences with the french website because on the French website you can find some games when you click on "really bored". 

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Try now the "compliment generator" ! This is something really fun that you can send ton anyone to want, it is always a smile to take ! And this had a lot of success on social networks when it came out ! 

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Further on, if you are curious and explore a bit more the website by clicking on "us", we can find way more contents, as if you were on a total different website. Indeed, those contents are about the story of the brand, the employees and the values of the company. You can notice that every content is written using a specific story telling. You can feel like the brand is totally transparent on everything, and may be feel like it is overplayed... 

But I think it does work in a way and seems credible. 

The point on which I want to beg your attention is the place they give to their employees. It is like there was a community into the firm, as if working at Innocent was being part of a big family. 

So we can find back here the community aspect of the brand which is created even into the brand, even if we believe it or not, it seems like the brand establishes measures to get them involved into the brand and flourish at work.